Tide Loads of Hope- Good PR

After seeing a commercial about Loads of Hope by Tide, I decided to research a little further.  I quickly found out that Tide trucks with built-in washers and dryers drive to places that have recently been hit with a disaster.   The trucks let disaster victims do loads of laundry for free.  These energy-efficient machines can clean 300 loads of laundry every day.  Tide promotes Loads of Hope through its Web site, Facebook, Twitter, MySpace, and has multiple videos on YouTube. 

The videos are positive testimonials of people who have used Tide’s services and machines.  They list places the Tide trucks have visited as well as how many loads were completed and how many families were helped.  Below is an example of one of the YouTube video testimonials:

The Tide brand is looking like saints to the disaster victims.  When disasters occur, I usually hear about organizations donating money to help out the victims.  By helping with a task that seems so trivial, Tide is helping victims as well as helping themselves gain great publicity.