After watching a YouTube video (below) about Best Buy and employee engagement with Jennifer Rock, director of employee communications for Best Buy, I realized the importance of employee engagement. Jennifer explained that instead of just communicating AT your employees, now organizations are communicating WITH their employees. With two-way communication, employees become more involved with the company because they can share their ideas, information, and problems. Jennifer explained that Best Buy engages employees in many different ways. Employees are engaging on discussion boards, Twitter, LinkedIn, Facebook, and are ranking and commenting on stories that Best Buy submits to the public.
To me, the most interesting part of Jennifer’s video interview was when she was asked how Best Buy deals with negativity from employees. Jennifer said that when communicating with employees, the first things that usually come out of employees mouths (or fingers via the web) are complaints. After working out the kinks and communicating on a regular basis, employees start contributing more constructive ideas.
“‘One Store, One Team’ at Best Buy” shows how engaging employees and taking their feedback into consideration helped unite a Best Buy in Manchester Connecticut.