Employee Engagement and Social Media- Best Buy

After watching a YouTube video (below) about Best Buy and employee engagement with Jennifer Rock, director of employee communications for Best Buy, I realized the importance of employee engagement.  Jennifer explained that instead of just communicating AT your employees, now organizations are communicating WITH their employees.  With two-way communication, employees become more involved with the company because they can share their ideas, information, and problems.  Jennifer explained that Best Buy engages employees in many different ways.  Employees are engaging on discussion boards, Twitter, LinkedIn, Facebook, and are ranking and commenting on stories that Best Buy submits to the public.

To me, the most interesting part of Jennifer’s video interview was when she was asked how Best Buy deals with negativity from employees.  Jennifer said that when communicating with employees, the first things that usually come out of employees mouths (or fingers via the web) are complaints.  After working out the kinks and communicating on a regular basis, employees start contributing more constructive ideas.         

“‘One Store, One Team’ at Best Buy” shows how engaging employees and taking their feedback into consideration helped unite a Best Buy in Manchester Connecticut.

Employee Guidelines for Social Media

This week in Lauren Vargas’ public relations course, we were asked to watch this presentation on how to use social media and employees.  After doing more research on employees and social media, I found a few guidelines that experts say employees should follow while joining in the social media conversation. 

In the Chicago Tribune times story, “Employees linking work, social media“, three rules were given:

1. Don’t tell secrets.- I think that it’s important to keep new ideas, products, and services that are private to yourself until it is officially released to the public.  If an organization knows that its employees spill everything online, they won’t let employees in on as many “secrets”.

2. Don’t pick fights, be the first to correct your own mistakes, and don’t alter previous posts without indicating that you have done so.- Picking a fight while representing your organization can get your organization negative publicity.  I think that people are also more forgiving when you own up to your mistakes.  Letting people know that you’re changing information on a post will hopefully make readers realize that you’re not trying to trick them.

3. Don’t be a mole.- Be transparent.  I think that it’s important for people to know who is the person behind the avatar.  When people know exactly who is blogging or tweeting, it is easier to contact that person with specific questions about the organization.