In class today, we are discussing our slogan and or campaign for this semester.  These are the words that were thrown about while developing our mission statement:

Awareness, Excellence, Invisibility, Community, Voice/Voiceless, Change, Pro-Active, Serve, Homeless/Houseless, Opportunity, Housing, Hope, Justice/Injustice, Alleviate, Economics, Education, Connection, Roofless, Helping, Selfless, Stigma, NIMBY (Not In My Back Yard), Ambiguity, Improve, Unlock, Invest, Stereotype, Prejudice, Brocken, Society, Causes, Advocacy, Help, Cyclical, Issue, Systematic, continuum, Issue, Jobless, Problem, support, Collaborative, Story, Building, Future, Family, Gap, Social Gap, Shelter, Eliminate, Self-Sufficient, Accountability, Permanence, Build, Transition, Optimism, Involvement, Promote, Poverty.

We then discussed our audience: Who do we want to understand and like our campaign?  What would appeal to a Clemson University student that may not appeal to a 65-year-old retiree who may be giving money to help sponsor the Upstate Homeless Coalition? The words “Society, Social Family, Under 35 demographic”.  Then, we broke into smaller groups to discuss possible slogans. 

Our group started talking about longer slogans and decided that a short, concise, and sweet slogan would be more memorable.  We looked up popular advertisement campaigns.  Apple’s “i” campaign, Milk’s “Got Milk” campaign, and Nike’s “Just Do It” campaign quickly came to mind.  Our group decided to use the slogan “JUST END IT.”  It encompasses all of the words from our brainstorming session and also peaks curiosity at the same time.  I’m really excited to see what the other groups in our class come up with.

What Will You Do?

After reading Being Cheryl’s post about Capital University’s new campaign called “What Will You Do”, I HAD to check it out.  This new campaign lets students post pictures, notes, and videos of things that they plan to do in the future.  After visiting the Web site to learn more, I realized that a campaign like this one really helps show the ambitions and diversity of students at Capital University.  The video posted at the top of the “What Will You Do” page is only a couple of minutes long and shows quick snippets of some students’ plans, goals, and dreams for the future.  Some “What Will You Do’s” are as simple studying for a test or attending a meeting while others are more complex like graduating from Capital University at the top of the class.  The site also has a place where a viewer can click to see the Capital University homepage to learn more about the institution.  I think this campaign is really interesting because it makes Capital University stand out.  The posts, pictures, and videos of the students help give the university a more personal touch.

I think that Clemson University should try something like this.  By asking a diverse group of students what they plan to do in the future, I think it will help give the Clemson  University site a more personal touch.  When looking on the Clemson homepage, there are headlines from recent news and a calendar of upcoming university events.  However, I think if a link to a site similar to Capital University’s was shown, it would help high school seniors get a better feel for the kind of students that attend Clemson.  It may even help convince some to become Tigers!