Real World PR- Remember to SMILE :-)

Last Friday, I, along with nine other Clemson University PRSSA members, woke up at the crack of dawn and drove to Atlanta for REAL WORLD PR at the Loudermilk Center.  Lauren, Bryson, Laura, Ansley, Jo Anna, Casey, Shelley, Kelly, and Caroline all arrived with me around 7 a.m.

When we arrived, we ate were greeted, signed in, and ate a wonderful breakfast in the ballroom.  The opening/welcome speaker was Ellen Hartman of Weber Shandwick.  Ellen spoke to us about the value of networking and gave us a few tips.  Listed below are Ellen’s tips for great networking:

  1. SMILE. 🙂 People remember a smile.
  2. Have a great elevator speech.  Have the basics– name, school, major. Talk about your internships– Mention your name and what brands you’ve worked with.  Mention your skill sets– Possible skill sets can be creating media lists, writing press releases, tracking media, and knowledge of social media.
  3. When a person gives you a business card, write a note on the back of it with a few words about what you both spoke about.  This way, when you get home and have 5 business cards, you will remember what you talked about with whom.
  4. Follow-up with the people that you meet.
  5. Network with new friends.
  6. Build your own board of directors-  
  7. Join PRSA. Jacob Hawkins of Ogilvy PR also spoke about the benefits of joining PRSA.  He reminded us that education does not end after school and graduation.  He said it is important to get involved so that you’re recognized throughout the community and you are better able to network.

More posts to come about Social Media’s Place in PR, tips on how to land a job, and tips for interviews.


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