Tiger Woods- Is This PR?

With all of the rumors floating around about Tiger Woods’ alleged affairs and now his indefinite end to golf, I figured I would write about him for my last “Is This PR”.  I’ve recently read blogs saying that keeping quiet is horrible PR for Tiger Woods because it’s making people wonder about the situation even more.  His not speaking is like a company saying “no comment” when they are faced with a crisis.

This scandal is also hurting his business as a spokesman for many businesses.   Tiger represents many different well-known brands and there is no way that this situation is helping those brands.  Since Tiger represents these brands using golf-related commercials, my prediction is that his indefinite end to golf will hurt him.  For example, Gatorade has already dropped Tiger themed sports drinks.  When thinking about the brand Nike, Tiger’s name and the game of golf immediately comes to mind.  I wonder what will happen to Tiger’s contract with Nike now that he is taking a break from golf.  Why wouldn’t brands ask someone else more credible become a spokesman for them?  The video is a parody that shows why a brand should chose another spokesman than Tiger.

There are a lot of unknowns that will come to the surface in time.  I know that this has been bad PR for Tiger.  Hopefully he will break the silence soon.

2 thoughts on “Tiger Woods- Is This PR?

  1. I saw this video earlier when I was watching TV and was laughing so hard! I think that Tiger is making a huge mistake by not speaking publicly about his indiscretions. It has made him the butt of many jokes such as this video, not to mention his career is already down the drain. By not speaking about his actions is hurting him even more, I think. His sponsors are dropping him and his reputation is destroyed. A good PR team should have advised him to speak publicly about the recent events.

  2. Apparently, Tiger has been ‘putting’ at something besides golf. I’m sure you’ve all the jokes now …what’s the difference between Santa and Tiger? Santa only has 3 ho’s; Tiger is definitely a good swinger; All these women have come out of the Woods;

    The thing I don’t understand is, Why? Does he really believe that he is above being caught? Does he really think money can solve every issue? I believe that he thought he could ‘pay for silence’ on this – but the car wreck issue took the problem ‘out of the house’.

    Not sure if he will survive this PR debacle. Women aren’t going to want to let their husbands attend the Masters if Tiger is there. A similar thing occurred with Frank Gibson, Kathie Lee’s husband. She stayed with him, but he was no longer seen on ESPN or NFL sports announcing because wives were disgusted with him – and didn’t allow their husbands to watch.

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