This week in Lauren Vargas’ public relations course, we were asked to watch this presentation on how to use social media and employees. After doing more research on employees and social media, I found a few guidelines that experts say employees should follow while joining in the social media conversation.
In the Chicago Tribune times story, “Employees linking work, social media“, three rules were given:
1. Don’t tell secrets.- I think that it’s important to keep new ideas, products, and services that are private to yourself until it is officially released to the public. If an organization knows that its employees spill everything online, they won’t let employees in on as many “secrets”.
2. Don’t pick fights, be the first to correct your own mistakes, and don’t alter previous posts without indicating that you have done so.- Picking a fight while representing your organization can get your organization negative publicity. I think that people are also more forgiving when you own up to your mistakes. Letting people know that you’re changing information on a post will hopefully make readers realize that you’re not trying to trick them.
3. Don’t be a mole.- Be transparent. I think that it’s important for people to know who is the person behind the avatar. When people know exactly who is blogging or tweeting, it is easier to contact that person with specific questions about the organization.