David Meerman Scott, an online leader, strategist, and author of five marketing books formulated a list of 5 different guidelines for ethical Social Media Marketing. The list below was gathered from this post from Marcom Professional.
1. Transparency– If you aren’t open with your consumer on exactly who you are, it can come back to bite you. Consumer’s don’t like to be lied to and with social media, it could be easy to hide your identity. Showing the real person behind the ideas coming from the computer screen is key.
2. Privacy– If you’re given inside information, don’t let the whole world know through social media. Once a secret’s let out… a whole campaign could be ruined!
3. Disclosure– Let people know truthful information that they may find trouble with in the future.
4. Truthfulness– Always, always, always tell the truth. Don’t fabricate or elaborate anything.
5. Credit– Give recognition to those who help out or contribute to your ideas. Giving others credit makes your ideas seem more like a team rather than a single opinion. Teamwork makes the dream work.
To give you more insight on David Meerman Scott, I’ve posted a video where he explains his path into social media.