I recently came upon an article on Wyff4.com that reported a heartwarming story of a soldier and his BBQ cravings. A Spartanburg, S.C., resident, 22-year-old Sergeant Danny Sheppard, was shipped to Iraq in July. While in Iraq, he called his mother and told her that he was craving barbeque from his favorite restaurant, Dickey’s Barbeque Pit. His mother, Kim, quickly drove to Dickey’s to order a sandwich for her son to send to him overseas. When she got there, she asked the owner, Bill Friend, to help think of ways to ship the BBQ sandwich. Instead, Bill asked how many soldiers were in Danny’s platoon. After Kim said that she didn’t have the money to pay for sandwiches for all 170 members of the platoon, Bill said that it was on the house. Bill and his co-workers cooked enough briskets and meat to feed all of the members of Danny’s platoon in Iraq and sent it as a “way of saying thanks”.
Reading and watching the broadcast of this story brought tears to my eyes. I appreciate everything that our soldiers are doing overseas and I continue to think of them and thank them every night. The measures that Dickey’s restaurant took to bring smiles to the faces of the men and women who are fighting for our freedom is unbelievable.
I know that Bill Friend probably did this from the goodness of his heart, but it also is great PR for his restaurant. Dickey’s was given free positive press and positive publicity. Through the interview with the soldier’s mom, viewers found out that it was specially requested and was his FAVORITE barbeque spot. This testimony to the deliciousness of the barbeque may convince others to try their sandwiches. Also, the other soldiers in Danny’s platoon may have never had Dickey’s BBQ before. This free sandwich may make them love it as much as Danny. This act of kindness could possibly bring in another 169 dedicated customers when they return from their tours.
Soldiers, thank you for everything that you do. God Bless America!