Public Relations and Viral Videos

Communicating with an organization’s publics has grown from the traditional way of shaking hands with a smile to a more savvy way with cyber-relations.  While shaking hands and meeting people is still a great way to make connections, it has become easier to make connections over the Internet.  Chapter 11 of our book mentions viral videos and how they are quickly becoming part of public relations.  A specific viral video creator, Jessica Rose, was featured in our book as someone who filled others in on her life via YouTube.  Here is an example of one of her videos which reached over 6 million views!  Jessica (Bree) talks about her 1st kiss.  This video is informative, funny, and cute because it shows the inside scoop of a young girl.  It’s amazing to me how a 16-year-old girl interested and drew so many people into her life by simply talking about everyday issues. 

Viral videos can also be used to help in an organization’s public relations efforts.  For example, last year in Stakeholder Communication, we studied the YouTube video below from Verizon Wireless.  While most everyone knows that Verizon Wireless’ main theme is that the network is with you wherever you go, I doubt anyone took that meaning literally.  This video took the meaning of the “most reliable network” to another level.  Although it does not have as many views as Jessica Rose’s, this video has been viewed by over 150,000 YouTubers.  This video could have made an impression on those viewers to switch to the Verizon Wireless network.  And the best part about this viral video… it was FREE to publish.  Take a look:

2 thoughts on “Public Relations and Viral Videos

  1. Hey Madison,
    I love reading your blog posts! You really know what you’re talking about. I like this post about viral videos mainly because you support your information with entertaining videos, and I agree that YouTube is a great and easy way for companies and individuals to communicate with publics. I like the Verizon Wireless example, but do you know how planned it was? Was the snowboarder on the phone in on the filming? And you’re right: One of the best things about the video is that is was free to publish.

  2. Anne, Thank you so much for your compliment! I wanted to use Verizon Wireless as an example to show that large companies are using viral videos to help market their brand. I’m not sure how planned the video was- I’ve tried to look it up, but have found no background information. I will continue to look and let you know if I find anything!

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