Tactics and Traditional Publics

After reading chapter 9 in our public relations book, I learned the differences between controlled and uncontrolled media.  I liked that our authors spelled out the advantages and disadvantages of controlled and uncontrolled media.  The fact that organizations control what text and images are being sent to the media is an advantage of controlled media.  A couple disadvantages of controlled media include: the loss of credibility and it may cost the organization money.  An advantage of uncontrolled media is that it costs less.  A disadvantage of uncontrolled media is that it is not controllable.  Organizations that have public relations departments have little to do with the information that is leaked through uncontrolled media.  I read a blog post by Heather Smith about controlled and uncontrolled communications.  In her post, she explains more in depth the advantages and disadvantages of controlled and uncontrolled media.

When our book talked about tactics and traditional publics in news media, many of the ideas that they talked about rang a bell for me.  While working at Jeff Dezen Public Relations, I was given the chance to help draft and distribute news releases, put together media kits, and draft and distribute media advisories.  Although I didn’t personally contribute to interviews, news conferences, or actualities, I’m familiar with these terms because I was around PR professionals.  I was lucky to learn these terms from PRo’s who constantly participated in these activities along with social media. Professor Vargas provided us with a Web site that explains social media terms that may be unfamiliar.  Check it out!

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