Planning in Public Relations

In order to reach goals that are planned for organizations by their public relations department or agency, the PRo’s must have some sort of plan.  Three different types of plans are an ad hoc plan (a plan for a temporary situation), a standing plan (a long-term plan used to help strengthen an organization’s relationships), a contingency plan (a plan used for “what if” scenarios). 

On Entrepreneur.com, a PR writer, Rachel Meranus wrote about the correct ways to develop a PR plan.  She explained that a general PR plan rule is to “consider a year ahead, plan six months ahead, and expect to revise after three months.”  I think the key point is that you  never know when something is going to change or go awry.  One point of Rachel’s article that I thought was interesting was her view on crisis planning.  She said that in order for a PR plan to be complete, a PRo should look at the different possibilities and scenarios that could go wrong.  I think this would be considered a type of contingency plan because it is a “what if” type of plan.

I think it’s interesting to learn the different types of plans and their technical terms.  While interning at Jeff Dezen Public Relations, I was able to sit in on their staff meetings and in a few of their meetings with one specific client.  I enjoyed hearing the plans and ideas that they developed for new products and services for that client.  I would consider those types of plans ad hoc plans because they were temporary and had an end date in sight.

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