Publics, according to Public Relations: a value-driven approach, is any group whose members have a common interest or common values in a particular situation. While reading about the categories of different types of publics in public relations, I learned that some groups of people can be categorized in more than one way. For example, people who are unfamiliar with your organization yet participate in conversations and comment on your organization are part of both the nontraditional public and the active public.
One of my fellow communication studies majors, Cara Mitchell, wrote a blog post explaining the different categories of publics and the questions that we, as PR practitioners, should ask ourselves about these publics.
Another part of this chapter that interested me was the amount of time that they took to talk about employee satisfaction with an organization. In the lecture given by professor Vargas, we had to answer the question, “Are employees the most important publics in an organization?” I thought that although employees are an integral part of an organization’s publics, they aren’t the MOST important part. Our book argued that employees are the most important publics to consider in an organization. If employees are not satisfied with the organization in which they participate, they may not stick up for the organization if it is under attack. I came across an article from InsightLink Communications that explained the importance of employee satisfaction. Check it out!