The Publics in Public Relations

Publics, according to Public Relations: a value-driven approach, is any group whose members have a common interest or common values in a particular situation.  While reading about the categories of different types of publics in public relations, I learned that some groups of people can be categorized in more than one way.  For example, people who are unfamiliar with your organization yet participate in conversations and comment on your organization are part of both the nontraditional public and the active public. 

One of my fellow communication studies majors, Cara Mitchell, wrote a blog post explaining the different categories of publics and the questions that we, as PR practitioners, should ask ourselves about these publics.   

Another part of this chapter that interested me was the amount of time that they took to talk about employee satisfaction with an organization.  In the lecture given by professor Vargas, we had to answer the question, “Are employees the most important publics in an organization?”  I thought that although employees are an integral part of an organization’s publics, they aren’t the MOST important part.  Our book argued that employees are the most important publics to consider in an organization.  If employees are not satisfied with the organization in which they participate, they may not stick up for the organization if it is under attack.  I came across an article from InsightLink Communications that explained the importance of employee satisfaction.  Check it out!

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5 thoughts on “The Publics in Public Relations

  1. Thank you for your comment! After reading how my book views employees’ importance and searching through articles online, I have come to believe that employees are the most important part of a company. I apologize if that wasn’t clear in my post!

  2. I get confused all the time i use to read and attend the lectures about PUBLICS of PR especialy categories of such publics. How many categoies are there? And what things are to be considered in categorising those publics? Once i was listening to my lecturer he told us that the most important publics are audience and not employees as opposing to some of the views. He told us that if there are no targeted audience to make decisions and to share the products of a given organisation or a company then there won’t be a mutual benefits in the organisation. I asked myself then who are the most important publics?

  3. I am a firm believer that a company’s employees are very important. Most businesses succeed due to employees being happy in their work environment. Also if your employees are not happy with their job than when a crisis happens they might not support the company they are working for like they should. Although there are many other publics that are important, I would say that employees are the most important in order for businesses or companies to be successful.

  4. now i gatch the point that public’s are very crustal for the well being of an organization and the can be affected by the organization or affect the organization performance

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